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News for Anime Expo 2007
January 16, 2007

Anime Expo 2007 releases final room blocks

Nation's Largest Convention Finalizes Special Room Rates With Long Beach Hotels Hyatt & Westin

FOR IMMEDIATE RELEASE

Anaheim, California (January 15, 2007) -- Anime Expo® enthusiasts can now book their rooms from the final two official hotels of the convention (Hyatt Regency Long Beach and Westin Long Beach). Anime Expo® 2007 will be held from June 29, 2007-July 2, 2007 at the Long Beach Convention Center in Long Beach, CA. More information can be found on the website www.anime-expo.org.

The Hyatt Regency Long Beach (200 South Pine Avenue; Long Beach, CA 90802) exhibits timeless coastal elegance and is perfectly central to historic sights and myriad of shops and restaurants. The special Anime Expo® rate for the Hyatt Regency Long Beach is $139.00 for a single/double and $164.00 for a triple/quad.

The Westin Long Beach (333 East Ocean Boulevard; Long Beach, CA 90802) is renowned for both its convenience and beautiful location. Most rooms of the Westin Long Beach offer beautiful panoramic views of the ocean. The Westin Long Beach is also a participant of the Breathe Westin smoke-free hotel program. The special Anime Expo® rate for the Westin Long Beach is $139.00 for a single/double/triple/quad.

Attendees have the luxury of booking these specially rated rooms via online at:

https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=85699

No special code is needed. Limited rooms are available and attendees are encouraged to book their hotels early.

Attendees interested in booking flights, car rentals and other hotels for Anime Expo® 2007 can do so via the AX Travel Store located at www.AXTravelStore.com.

About Anime Expo®
Located in Long Beach, California - Anime Expo®, the nation's largest anime/manga convention, serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2007 will be held June 29 ­ July 2, 2007 at the Long Beach Convention Center in Southern California. More information can be found at its website (www.anime-expo.org).

About Society for the Promotion of Japanese Animation
The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property ­ Anime Expo®. More information can be found at its web site (www.spja.org).

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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